Marketing material is usually classified as any text that’s designed to attract customers and increase revenue. This includes PR, website copy, blogs, newsletters, mailings and press releases. But more than this, it concerns all those communications which have a subtle, but no less crucial impact on your company’s image. Communications like speeches, articles about your company in the news, employee comms and job advertisements.
Sometimes, a straight translation of these materials won’t be what you’re looking for. Why? Because you need something a little more slick and a lot less stilted – basically, you need some marketing magic. The cool kids call that transcreation – I call it part of the service.