Common misconceptions when going global - part 2

Common Misconceptions When Going Global – Part 2

Growing your business on global scale can be exciting and daunting at the same time. And if you’re new to taking things international, chances are you have a few misconceptions. In part 1, we divided the most common misconceptions when going global into two categories and took a deep dive into one of them – the overachiever. In part 2 …

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Common misconceptions when going global - part 1

Common Misconceptions when Going Global – Part 1

As a solopreneur, you’re probably always looking to grow your business to make it more profitable. And there will definitely come a moment when you start considering global growth as an option. Because creating flexible revenue streams through worldwide sales is just too good an option to be ignored, right? However, business owners tend to have many misconceptions about how …

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Title: How to adapt your website to a German audience

How to adapt your website to a German audience

You probably know that if you want to attract a loyal German audience, Google translating your website won’t cut it. An odd sounding German website simply won’t generate trust in your brand or lead to sales. Ok, so you already know what not to do. But what steps do you actually need to take to make your website accessible to …

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Title: social media user numbers: Germany vs. worldwide

Social media user numbers: Germany vs. worldwide

When you’re running your own business, social media is one of the most common ways to market your products online. Not only can you show your customers what you have to offer, but you can also build a relationship with them. On social media, you have the chance to get to know your customers and get a feeling for what …

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5 Tips for Successfully Entering the German Market

You’ve made the decision: entering the German market is your main goal for 2021. This’ll be your year to grow your solopreneur business internationally. It’ll be your year for more success, more revenue, more happy customers. But there’s this little annoying voice inside your head. What are you talking about? You have no idea how to do that. Better stick …

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4 reasons why using English to sell your products to Germans isn’t the best choice

Have you noticed that, sometimes, English-speaking brands offer worldwide shipping while keeping all their copy and content in just English? I’ve certainly noticed that here in Germany, brands from English-speaking countries don’t seem too bothered about reaching their customers in German. The general opinion seems to be that English is an international language, so if you speak in English you’re …

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Why selling your products in Germany is a good idea

As a solopreneur with a growing business, you’ll probably reach a point when you start thinking about selling your products in other countries. Because more happy customers and more revenue, without the hassle of constantly creating a bigger product portfolio, sounds good, right? But where should you start? After all, you know this is a big decision you need to …

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