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Common Misconceptions When Going Global – Part 2

Growing your business on global scale can be exciting and daunting at the same time. And if you’re new to taking things international, chances are y...

Common Misconceptions when Going Global – Part 1

As a solopreneur, you’re probably always looking to grow your business to make it more profitable. And there will definitely come a moment when you ...

How to adapt your website to a German audience

You probably know that if you want to attract a loyal German audience, Google translating your website won’t cut it. An odd sounding German website ...

Why you don’t get Germans to buy from your website if you use Google Translate

Are you a solopreneur thinking about offering your website and online shop in different languages, like German, to reach more international customers?...

Social media user numbers: Germany vs. worldwide

When you’re running your own business, social media is one of the most common ways to market your products online. Not only can you show your custom...

Online marketing in Germany: common misconceptions that can mean your efforts get you nowhere

Picture this: you’ve decided to expand your solopreneur business beyond your own country’s borders. And you’ve opted for Germany to start yo...

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